Key Messages During an Interview

We need to communicate key messages that we want the audience to remember. We want to get the key messages accross, regardless of the journalist's questions, while focusing on our audience and our objectives.

There are several interview tactics we can use to communicate these messages effectively:

• Analogies provide perspective and clarification. They can be colorful, creative and convey a lot of information without saying a lot.
• Examples, statistics, and quotes or references to expert opinions, add credibility and substantiate your claims. You can also substantiate your claims by refering the journalist to other ashers to reaffirm your them. Make sure in advance that these ashers are willing to be interviewed as well.
• Personal experience adds credibility and importance.
• Anecdotes give perspective and add meaning to the message.
• Sound bites are short catchy sentences which communicate a key messages succinctly, so that they have a better chance of being quoted and remembered.

This rest of this page is an exhaustive list of possible key messages. From these we will eventually choose the messages which are most suitable for our agenda.

Ash promotes openness

The topic of suicide is taboo. (Define openness). Without being open we cannot solve problems. Openness is the first step.

Ash promotes rational thought

Psychologists disrupt rational thought

Refer to Quinnett's book, and the review

The theraputic value of writing

refer to The Artist's way. Also there are several recent articles about this.

Freedom of expression

Communication on the internet cannot be blocked

Ash frees other forums from ashers

Ash is supportive

Note friendships and marriages which have occurred between ashers. That many ashers continue meetings in real life.

---